Reach out to your sales representatives regarding the transition timelines regarding specific varieties as not all varieties will start at the same time.
Also ask about end of season promotion opportunities that are still available for summertime sweet potato promotions. Encouraging consumers to incorporate sweet potato into their summertime menus is a great way to maintain sales in the category.
Looking forward to the new season, we are excited about the attention that sweet potatoes receive starting in the fall. We are already starting to coordinate holiday promotions, there are going to be excellent opportunities to promote sweet potatoes next season and advanced planning helps to ensure a smooth execution to your holiday promotional schedule. Please utilize our teams expertise and let us help guide your category to record sales.
Article by Jeremy Fookes ~ Director of Sales
